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Lands’ End launches swimsuit destination site

5/12/2009

Lands' End created a new online destination called The Island, at www.landsend.com/getaway, to offer an interactive way for consumers to shop for swimsuits online.

The Island offers a sharing feature for guests to communicate with friends and family through popular social-media platforms and online vehicles such as Facebook, Twitter and e-mail. Site visitors can share products and images on the screen by simply selecting the "Share" tab and the preferred social network.

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