Barry Watts appointed CEO of Screenlife Games

SEATTLE Screenlife Games announced Monday the appointment of Barry Watts as its CEO.

Based in Seattle, Wash., Screenlife Games is the creator and world’s leading developer of DVD games, including "Scene It?," the number-one selling DVD game worldwide. Screenlife Games is a subsidiary of Paramount Digital Entertainment, a division of Paramount Pictures Corp., which is a unit of Viacom.

“We are very excited to have Barry on board as CEO and are confident that he will take this great brand and company to the next level,” stated Thomas Lesinski, president, Paramount Digital Entertainment. “Barry is the ideal person to lead Screenlife Games, given his proven entrepreneurial track record of building companies and new products in the interactive entertainment market.”

In 2008, Screenlife Games released three new "Scene It?" games including "Scene It? Seinfeld", "Scene It? Disney Channel" and "Scene It? Box Office Smash" for the X-box.  Under Watt’s leadership, Screenlife Games is poised to launch more than fifteen Scene It? and non-Scene It?-licensed products by year-end, adding to its previously announced 2009 launches of "Scene It? Star Trek Deluxe Edition", "Ice Age: The DVD Game", "Scene It? Simpsons Deluxe Edition" and "Scene It? 80s Deluxe Edition."

Prior to his new appointment, Watts served as co-founder and president of MusicandBrands, a self-financed venture he started in 2001, which he grew into a diverse portfolio of products that have been distributed globally into territories including Europe, Australia and the United States.  In addition to the premier interactive digital entertainment products MusicandBrands produced (including High School Musical, "Hannah Montana," Pirates of the Caribbean, "Trivial Pursuit," "Deal or No Deal" and "Big Brother," to name a few), it completed deals with top entertainment media companies such as Walt Disney Home Entertainment, Universal Pictures, 4DVD, Hasbro and EMI/Capitol Records, among others.