-
Execs with Amazon and Nike experience join Razorfish
Digital design and marketing consultancy Razorfish made two key hires to bolster the capabilities of its rapidly growing commerce practice led by Commerce Strategy head Jason Goldberg.
Jon Reily and Steve White were named vice presidents of commerce strategy and both will report to Goldberg. The hire are said to help the agency meet the increasing demand from clients looking for partners able to combine commerce strategy with world-class delivery to reinvent and digitize their retail channels.
-
Williams-Sonoma teams with Visa for shoppable videos
San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.” The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.

