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Digital Marketing

  • '&' marks the spot for Smart & Final campaign

    Smart & Final is launching a new marketing blitz that puts its use of punctuation front and center.

    The rollout will include print, radio, television and outdoor advertising in select markets and digital outreach now through July 3. The new campaign aims to tell the story of what the value-oriented food and staples retailer has become through its growth initiatives and will highlight the company's heritage.

  • Domino’s Pizza now taking orders via tweet — with pizza emoji

    Ann Arbor, Mich. -- Domino's Pizza is debuting a new ordering option that combines two new-to-the-world innovations — ordering via tweet and ordering via emoji, specifically the pizza emoji. The ordering platforms launched on Wednesday throughout the United States.

    Domino's is the first brand to use an emoji on Twitter to place and complete an order.

  • Smart & Final launches new branding campaign

    Commerce, Calif. -- Smart & Final launched a new branding campaign, which will place the ampersand ("&") -- already in the 144-year old company's name -- front and center to showcase the company's relationship with both its customers and the communities it serves.

  • American Eagle expands globally; will open 40 stores in 2015

    Pittsburgh - American Eagle Outfitters Inc. continues its global expansion with new license agreements in South Korea with SK Networks Co. Ltd.; in Singapore with Trendz 360 Pte. Ltd.; and in Greece with Notos Com Holdings S.A. Stores will begin opening in mid-2015, and American Eagle currently expects to open approximately 40 licensed stores in fiscal 2015

  • Study: Retailers will lead digital ad spend

    New York - Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries. According to new figures from eMarketer.

    Retailers will spend nearly twice as much as any other industry on mobile advertising in 2015, and the sector's $6.65 billion will represent 23.2% of the $28.72 billion that advertisers in the U.S. will spend to reach consumers on mobile devices this year.

  • The Limited offers in-store pickup for online purchases

    Columbus, Ohio - The Limited is launching a new program called Reserve Online, Ready In-Store, that allows customers to shop TheLimited.com and place items on hold for purchase and pick-up at their local store. Reserve Online, Ready In-Store is available at The Limited's nearly 225 full-line retail store locations across the U.S.

    This full-scale launch follows a successful pilot in select stores in Washington, D.C., and Columbus, Ohio, markets.  

  • Digital insights shared in the Desert

    With a title like chief retail innovation officer, Kasey Lobaugh spends a lot of time peering into the future to assess where the retail industry is headed.

    The principal with Deloitte Consulting did just that May 18 at Manhattan Associates annual Momentum conference where he elaborated on new research showing that digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or roughly $2.2 trillion.

  • Stage Stores shrinks loss and revenue in Q1

    Houston – Stage Stores Inc. beat Wall Street expectations with a loss but missed with decidedly revenue in the first quarter of fiscal 2015. The retailer reported net loss of $8.64 million, an improvement from a net loss of $18.79 million the same quarter a year earlier.

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