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Five tips for retailers to personalize interaction with customers
By Joe Dalton As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. While consumers build their online identities simply by using their devices for everything from browsing to averting traffic, they leave trails of their preferences, behavior, and values that retailers can draw upon to appeal to the interests of each individual customer. -
Men's Wearhouse to operate 300 Macy's tuxedo shops
The Men's Wearhouse has signed a 10-year agreement with Macy's, Inc. to operate men's tuxedo rental shops inside 300 Macy's stores.
No other terms of the agreement were disclosed.
Doug Ewert, Men's Wearhouse chief executive officer, said: "As the nation's leading provider of tuxedo rental products and services, we are very excited to team with Macy's for the next decade to provide their customers with exceptional tuxedo rental services inside of 300 Macy's stores across the country."

