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Digital Marketing

  • Volta electric car charger network includes Macy’s, Whole Foods

    San Francisco -- Volta Industries is launching a network of more than 100 free electric car charging stations across five cities. Participating retailers include Macy’s and Whole Foods.

    Volta first began in Honolulu by offering free electric car charging services underwritten by local brands. Since then, Volta has deployed initial charging infrastructure in high-volume, retail locations in five major cities, including the San Francisco Bay area, the Los Angeles metropolitan area, San Diego, Phoenix, and Honolulu.

  • Twitter offers ‘app category’ targeted ads for advertisers

    New York -- Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.

  • Walgreens launches video competition

    Deerfield, Ill. - Walgreens is collaborating with the new social competition app Challenged to challenge customers to bring their best summer beauty tip to life in a 12-second video using either Circa Beauty or Nonie Creme Colour Prevails products. Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the top 3 "viewed" Beauty Challenge videos submitted based on use of Circa and/or Colour Prevails items as primary component of the look, clear steps to achieve the look, and summer-relevant look.

  • Walgreens launches digital initiatives

    Walgreens has introduced two innovative digital initiatives to support its omnichannel strategy: one to help patients stick to their medication regimens, and another to drive social media engagement via video beauty tips.
  • Study: Millennials seek automatic digital coupon redemption

    Boston – Millennials as a generation are known for wanting instant gratification, and that desire extends to digital coupons. According to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks, CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers.

  • Poll: Cleanliness of facilities matters to consumers

    Cincinnati -- Consumers take online reviews seriously — particularly when it comes to reviews about the cleanliness of a business, according to a new Harris Poll conducted by Cintas Corp. The survey revealed that 85% of respondents would not patronize businesses with negative online reviews about the cleanliness of its facilities. Restaurants (75%) ranked at the top of the list of businesses where cleanliness most greatly impacted buying habits.

  • Facebook expands Place Tips, adds free beacons

    Menlo Park, Calif. – Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.

  • Bealls designs an artistic marketing campaign

    Bealls has come up with a creative marketing campaign to leverage the artistic talent of its customers.

    The company has launched the Bealls Florida Artist Competition, which will provide the opportunity for new and established artists to have their artwork produced into a line of Florida-inspired products exclusive to Bealls Florida.

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