Digital Marketing

Wet Seal is partnering with girl group Fifth Harmony for a new collection of clothes that will be rolled out over the next three seasons.

The line will feature styles modeled on each member of the five-piece group, which formed in 2012 during the second season of “The X Factor.” Basing different pieces of the collection on each member of Fifth Element means a diversity that will range from grunge looks to more dressy styles.

Princeton, N.J. – Almost one-in-three (31%) of U.S. consumers say wanting to see/feel items in person would make them shop at a physical store instead of online. According to a survey of more than 1,000 U.S. consumers conducted by digital agency Ripen E-commerce, almost as many (29.9%) wanting to buy an item immediately would spur them to make an in-person purchase.

Other responses include:

• 16.9% believe it protects their privacy
• 14.4% shop in-store to save on shipping costs

By Dave Donnelly, Executive Director of Retail Sales, Eyeview

All laundry detergent’s most recent ad campaign, called “Summer Play,” encourages consumers to turn their mobile devices into a movie-making machine, thanks to Magisto’s cloud-based smart technology.

New York – Although Macy’s Inc. reported a 4% increase in net income to $292 million in the second quarter of fiscal 2014, from $281 million in the same period a year earlier, the company still missed Wall Street expectations. Leftover merchandise from a sluggish first quarter helped keep Macy’s profit growth down.

Research Triangle Park, N.C. – Nine-in-10 retailers report selling on online marketplaces, and 64% use digital marketing. Results of a survey of more than 200 U.S. and U.K. online retailers from e-commerce provider Channel Advisor also indicated the following:

New York – XO Group Inc., parent company of online maternity and wedding retailers such as TheBump.com and TheKnot.com, has named Dhanusha Sivajee as executive VP marketing, responsible for overseeing the brand, consumer marketing, partnerships and communications. Sivajee joined XO Group from AOL, where she served as chief marketing officer for the AOL Brand Group and drove audience growth across AOL's portfolio of digital brands.

Bebida Beverage Company (BeBevCo), a developer, manufacturer and marketer of relaxation and energy products, is rolling out its flagship beverage, KOMA Unwind Liquid Relaxation, at select 7-Eleven stores in the Quad Cities.

Real-time broadcasting and commerce company Brandlive announced that it would be partnering with New Balance for a four-day campaign to debut additions to the shoe company’s 880 line.

Through Aug. 14, Brandlive will introduce retailers and New Balance to the sneakers, and New Balance will use the platform to train field representatives and brief them on the new line of shoes.

San Francisco -- Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap's next generation of Casting Call, a marketing program that lasted six years.