Digital Marketing

Ann Arbor, Mich. - Domino's Pizza has announced several key internal leadership appointments and promotions, including naming Joe Jordan, 41, as VP and chief marketing officer.

Jordan has been with Domino's since 2011 when he began serving as the VP of marketing innovation. Most recently, Jordan was VP of field marketing where he spearheaded the realignment of interdisciplinary resources to better support franchisees at the local level. Prior to Domino's, he held marketing roles at Accenture, Philips, Unilever and PepsiCo Inc.

The Kroger Co. is teaming up with the USO on a new customer engagement campaign to raise money for military veterans and their families.

Customers and associates of Kroger Co. stores (including Ralph's, Food 4 Less and other divisions) will be able to show their support through July 21 by donating their spare change in specially-marked coin boxes at the check stands in all Ralphs supermarkets. One-hundred percent of all donations will go to the USO. But new this year is a digital marketing element in which veterans tell their stories on honoringourheroes.com.

With the athleisure trend still generating big sales, Sports Authority has teamed up with Hanesbrands' Champion Athleticwear to launch Champion GEAR.

The new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts.

With hurricane season fast approaching, the Home Depot wants to encourage residents to shop its stores for storm-related gear by hosting nearly 700 storm workshops on May 30 from Texas to Maine.

Los Angeles - Forever 21 Inc.’s social strategy has always been to mix compelling and creative branding with the ability to directly purchase items. Working with Philadelphia-based visual social media marketing company Curalate, the fast-fashion retailer has taken that strategy to new heights by allowing customers to buy goods from its Instagram page.

“Curalate helped us turn what was a purely branding tool into a revenue driver,” said Mario Moreno, global social media manager marketing, Forever 21, Los Angeles.

Manchester, U.K. - Global online fashion retailer Boohoo has selected cross-channel marketing attribution software company Visual IQ, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives. Boohoo leverages a number of traditional, digital and mobile channels to connect with consumers.

Grapevine, Texas – It’s no secret that Millennials are among the most avid consumers of video games. For video game retailer GameStop Corp., engaging Millennials in a way that satisfies their needs and promotes loyalty is absolutely essential.

San Jose, Calif. – EBay Inc. is planning to roll out a service called Promoted Listings that will let sellers pay a percentage of sales resulting from listings that receive special promotion on the site. Sellers can agree to pay a higher percentage of sales to receive better placement of ads, although popularity of promoted items and seller reputation will also be considered in placement.