Digital Marketing

7-Eleven is teaming up with a San Francisco start-up to launch an on-demand delivery service at select colleges.

The convenience store giant has partnered with Tapingo, a mobile commerce application for college campuses, to launch on-demand delivery of 7-Eleven products in the college market.

The details of how millennials shop may differ from their elders, but the ultimate goal is the same.

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.

Pier 1 Imports is celebrating the holidays with two unusual pop-up experiences.

The home décor retailer is creating a life-sized, pop-up book installation, open to the public from December 2 – 6, in downtown Manhattan.

It also is sending a limited edition, holiday pop-up catalog, created in collaboration with award-winning paper engineer Bruce Foster, to select customers. To see a video of the pop-up catalog, click here.

Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

The two companies have launched the Mashable Shop, an e-commerce storefront accessible via the Mashable media site. Mashable Shop offers both original apparel and accessories, as well curated technology products and select merchandise from Williams-Sonoma. The Visa Checkout online payment service will be the exclusive form of payment.

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

The number of retail chief marketing officers (CMOs) using mobile in their holiday marketing keeps growing.

According to the new BDO Retail Compass Survey of CMOs, 65% of 100 retail CMOs surveyed will tap into mobile, up from 49% in 2014 and the third straight year of growth. And of those using mobile, 34% will focus most heavily on delivering mobile coupons. Respondents plan to focus 12% of their marketing efforts on mobile technology.