Target appeals to Hispanic shoppers in new marketing campaign

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

Target is expected to discuss the new campaign, as well as other strategic efforts, this week during a meeting with investors in New York.

Watch a sneak peek of the new Target campaign below.