Digital Marketing

Holiday is going to have a new look this year, as retailers take a different approach to the shopping season. As a result of consumers’ overwhelming focus on price, online shopping and free shipping incentives, retailers have been forced to rethink their strategies. As part of our ongoing series of retail industry surveys, HRC Advisory recently spoke with over a dozen top U.S. retailers to gauge what’s to come for the 2015 holiday season.

Target Corp. has long been an innovator in retail marketing and merchandising. But its latest efforts to think outside the box are taking it even further afield.

When it comes to increasing brand awareness on social media for the holidays, a few chains stand out.

For Toys “R” Us chairman and CEO David Brandon, it’s all about having a successful holiday in 2015 — a short-term goal that he believes will pave the way to leveraging longterm opportunities.

A familiar name factors heavily into the online holiday shopping plans of consumers.

First it was Black Friday encroaching on Thanksgiving. Now, Cyber Monday is bleeding into Sunday night with Walmart and Target employing new promotional strategies.

Lowe’s has a new chief marketing officer and a new senior vice president of strategy, insights and planning.

The North Face puts its passion for adventure and the great outdoors front and center in its new flagship on Regent Street in London. Designed to inspire customers to explore the world, the 4,300-sq.-ft. store has a sleek, modern look.