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Digital Marketing

  • These retailers lead social holiday engagement

    When it comes to increasing brand awareness on social media for the holidays, a few chains stand out.

  • Toys ‘R’ Us: New CEO, New Plans

    For Toys “R” Us chairman and CEO David Brandon, it’s all about having a successful holiday in 2015 — a short-term goal that he believes will pave the way to leveraging longterm opportunities.

  • New York & Company fits jeans campaign into social era

    Specialty apparel retailer New York & Company is targeting social media-savvy young women with a new promotional campaign that brings jeans into the digital realm.

    New York & Company is promoting its new line of Soho jeans with a rich media campaign featuring American Idol alum Jennifer Hudson. Through the trends section of its main e-commerce site (avoiding any content silos), New York & Company displays images of Hudson that can bring the customer directly to a product page for purchase.

  • The North Face, London

    The North Face puts its passion for adventure and the great outdoors front and center in its new flagship on Regent Street in London. Designed to inspire customers to explore the world, the 4,300-sq.-ft. store has a sleek, modern look.

  • Holidays not looking so happy for Best Buy

    More robust omnichannel capabilities have Best Buy CEO Hubert Joly confident about his company’s ability to execute during the holidays, but his views on overall demand for consumer electronics are another matter.

    Best Buy said it expects weak demand for consumer electronics in the fourth quarter and forecast flat same-store sales at domestic locations following a 0.5% third quarter comp increase that was aided by an 18% online increase.

  • Toys ‘R’ Us: New CEO, New Plans

    (Photos courtesy of Toys 'R' Us)

  • Warm weather no excuse for weakness at Stage Stores

    After reporting a sales decline and third quarter loss, Stage Stores offered a unique explanation due the location of its 847 stores.

    The company’s sales and same store sales both declined 3.5% and a net loss of $9.4 million equated to an earnings per share loss of 29 cents, compared to a prior year earnings per share loss of 16 cents.

  • Holidays not look so happy for Best Buy

    More robust omnichannel capabilities have Best Buy CEO Hubert Joly confident about his company’s ability to execute during the holidays, but his views on overall demand for consumer electronics are another matter.

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