Digital Marketing

Alibaba generated a record $14.3 billion in sales in a 24-hour period on Singles Day (Nov. 11) this year. That is roughly five times what Cyber Monday is expected to generate.

Clearly, Alibaba is doing something right and is setting a precedent for what other retailers worldwide hope to achieve. It’s worth looking at why Alibaba was so successful. So what can retailers take away from the Singles’ Day experience to maximize sales and give customers a great experience this holiday season, and throughout 2016?

Retailers looking to maximize online revenues should utilize one specific digital promotional solution to create a sense of pleasure.

A new day, every day. That’s what an unusual new retail concept in Manhattan promises shoppers.

It’s called The New Stand, and it’s located underground in the Union Square subway station, near the entrance to the L train. A second location is set to open, this one above ground, at Brookfield Place, a shopping center in lower Manhattan.

Retailers looking to maximize online revenues should utilize one specific digital promotional solution to create a sense of pleasure.

“Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

The narrative is a familiar one: the scourge of online sales, encroaching ominously on brick-and-mortar market share, continues to siphon sales and transform the retail industry into an increasingly virtual landscape. Over the last few years, nearly every retail sales drop or unexpectedly poor performance has been laid at the feet of the Internet.

When it comes to increasing brand awareness on social media for the holidays, a few chains stand out.

For Toys “R” Us chairman and CEO David Brandon, it’s all about having a successful holiday in 2015 — a short-term goal that he believes will pave the way to leveraging longterm opportunities.

A familiar name factors heavily into the online holiday shopping plans of consumers.