New Shoes.com takes aim at Amazon, Foot Locker

The new owner of Shoes.com is not wasting any time in its quest to compete in a market dominated by Amazon and Foot Locker.

Shoeme, the parent company of OnlineShoes.com and Shoeme.ca, has formally re-launched Shoes.com after buying the website in December with a refreshed design and expanded product offering, now with more than 450 brands.

As part of the new design, Shoes.com makes it easier for customers to find what they’re looking for with better navigation, product categorization and refined search. Choosing a product is also easier with more customer reviews and improved product images, including videos.

In addition to a new look and feel, Shoes.com is also now offering customers with more payment options than ever before. The store has also increased the total number of available brands to more than 450 with the addition of 90 new brands including: Miz Mooz, Easy Spirit, Nine West, Hokka, Naot, Vionic, Under Armour and many more.

Founded in 1999, Shoes.com aims to make 24-hour online shopping for men, women and children easy with its wide selection of high quality brands. After Shoes.com was added to the SHOEme portfolio of footwear sites in December, the combined companies are expected to generate 2015 sales of about $315 million, with 75% of that in the United States.

Online shoe sales in the United States will reach $10 billion this year, according to research firm IbisWorld. Market leaders include Amazon, which purchased the shoe site Zappos.com in 2009 for $1.19 billion, and Foot Locker.