Digital Marketing

For many years, Black Friday sales promotions have defined the retail environment during the long Thanksgiving weekend. Despite evidence that Black Friday has lost some of its luster, it remains a very large shopping event and is actively contested by major retailers.

Indeed, according to the NRF, close to 102 million consumers shopped in brick-and-mortar stores over the Black Friday holiday weekend.

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

An entertainer, actor and television personality — who also happens to be the ex-husband of recording star Mariah Carey — has been tapped as the creative head of the reborn RadioShack.

The chain announced it has hired Nick Cannon as its chief creative officer. And he won’t just be a figurehead or celebrity pitchman, according to the company.

The CEO of Lands End says the challenging retail environment and unseasonably warm weather did not help the company's turnaround plan in the third quarter. 

The online apparel retailer said that for the period ended Oct. 31, net revenue was $334.4 million, compared to $373.1 million in the third quarter last year. Net income was $10.7 million, compared to $18 million in the third quarter last year. 

U.S. retailers looking for a new source of revenue may be in luck.

The number of China-based consumers shopping U.S. brands online during the holiday season has increased seven times from 2014, which is a record level according to Ant Financial Services Group’s Alipay. Alipay also found that total sales from China-based consumers purchasing U.S. products with its Alipay ePass cross-border e-commerce solution increased 15 times from the prior year.

Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Game-Changers 2016 Predictions – Part 1,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series.

InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets. 

With all the attention focused on generally strong online holiday sales during “Cyber Week” (Nov. 23-29), it may be instructive to look at the experience of one major retailer.

Kohl’s has released an infographic summarizing what so far is a successful digital holiday shopping season. Among the facts and figures Kohl’s has released about the performance of Kohls.com during Cyber Week: