Digital Marketing

An entertainer, actor and television personality — who also happens to be the ex-husband of recording star Mariah Carey — has been tapped as the creative head of the reborn RadioShack.

The chain announced it has hired Nick Cannon as its chief creative officer. And he won’t just be a figurehead or celebrity pitchman, according to the company.

With all the attention focused on generally strong online holiday sales during “Cyber Week” (Nov. 23-29), it may be instructive to look at the experience of one major retailer.

Kohl’s has released an infographic summarizing what so far is a successful digital holiday shopping season. Among the facts and figures Kohl’s has released about the performance of Kohls.com during Cyber Week:

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

Millennials shop differently than their parents, but when it comes to the end result, they are looking for the same thing: a great deal.

According to the Blackhawk Engagement Solutions’ “Millennials Disrupt Shopping” report, based on two separate surveys of 500 millennial consumers each, smartphones are a dominant method of connection to the web for millennials, with 89% using them to connect to the Internet. This compares to 75% using laptops, 45% using tablets and 37% using desktop computers.

7-Eleven is teaming up with a San Francisco start-up to launch an on-demand delivery service at select colleges.

The convenience store giant has partnered with Tapingo, a mobile commerce application for college campuses, to launch on-demand delivery of 7-Eleven products in the college market.

The details of how millennials shop may differ from their elders, but the ultimate goal is the same.

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.

InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets.