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New York & Company fits jeans campaign into social era
Specialty apparel retailer New York & Company is targeting social media-savvy young women with a new promotional campaign that brings jeans into the digital realm.
New York & Company is promoting its new line of Soho jeans with a rich media campaign featuring American Idol alum Jennifer Hudson. Through the trends section of its main e-commerce site (avoiding any content silos), New York & Company displays images of Hudson that can bring the customer directly to a product page for purchase.
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Warm weather no excuse for weakness at Stage Stores
After reporting a sales decline and third quarter loss, Stage Stores offered a unique explanation due the location of its 847 stores.
The company’s sales and same store sales both declined 3.5% and a net loss of $9.4 million equated to an earnings per share loss of 29 cents, compared to a prior year earnings per share loss of 16 cents.

