Digital Marketing

Martha Stewart has taken her American Made store out of eBay and announced a new partnership with Amazon.com.

Barneys New York is bringing an icy winter chill — literally — to its holiday windows.

Marketing and merchandising changes at Target Corp. are paying off as the retailer reported better than expected traffic and sales in the third quarter.

For the quarter ended Nov. 1, Target reported a same-store sales increase of 1.9%. Net sales rose 2.1% to 17.6 billion.

Profit rose to $549 million, or 87 cents per share, up from $352 million, or 55 cents per share in the year-ago period. Not including one-time items, the company earned 86 cents per share, which was in line with Wall Street expectations.

Shoppers in select North Face stores will be able to experience winter in Nepal up close and personal.

The retailer, in collaboration with Jaunt Studios, a leading supplier of fully-immersive cinematic virtual reality experiences, is launching a new VR experience titled “The North Face: Nepal.” The content will be available for all smartphone users, and in the company’s stores in San Francisco, New York, and the brand’s new Regent Street location in London.

Dollar General is looking to help its customers stretch their budget this holiday season with an updated assortment of toys, as well as digital coupons, hot deals and low prices online and in-store.

Target is embarking on its most omnichannel holiday season ever with more services designed to add convenience and value for shoppers.

In a new blog post and infographic posted on Target.com, the retailer details how the intersection between stores and mobile play a big role in the Target shopping experience: Nearly 25 percent of Target.com sales will be fulfilled by a store, either through Order Pickup or shipping from a store.

Target recently introduced two new "click-and-mortar" features designed to improve the shopping experience.

Black Friday at Toys“R”Us this year will be all about loyalty and social media.

More than half of all shoppers are planning to make holiday purchases over the Thanksgiving holiday period, according to a new report.

The 2015 International Council of Shopping Centers Black Friday Shopping Study shows that 59% of shoppers plan to make a purchase at a physical store over the weekend (Thursday-Sunday).

Surprisingly, Cyber Monday is shaping up to be the second-most popular day for in-store shopping – even though it’s a day normally associated with online activity. Overall, Americans plan to shop in-store on: