Digital Marketing

By Haydn Simpson, NetNames

Armonk, N.Y. - Consumers headed online for their Valentine’s Day shopping this year. According to IBM Digital Analytics Benchmark data, during Valentine’s week (Feb. 7 – 13) online shopping rose 10.2% from the same period in 2014.

In addition to overall sales, consumers ramped up their shopping efforts the week leading up to Valentine’s Day. Growth was seen in key verticals including:

Jewelry retailer James Avery is offering shoppers a more interactive experience, one that connects customers to the brand, at its store in Apharetta, Georgia.  

In creating the next “home” for the 60plus-store James Avery, the challenge was to find a way to bridge current customers’ expectations and history with an invitation to new consumers who may not be familiar with the brand.

Snowed in and need a shovel? If you live near an Ace Hardware, you may be able to get that shovel delivered.

That’s because the retailer is rolling out its latest pilot program: Express Delivery. The program allows customers to find the products they need on acehardware.com and have them delivered by a helpful associate from their neighborhood Ace the same day.

New York -- Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.

Niche, founded in 2013, provides social media creators – its stable includes more than 6,000 – with free, cross-platform analytics on desktop and mobile, and serves as a non-exclusive talent rep to facilitate branded content deals with its network of companies and agencies.

Los Angeles -- Stitch, a new concept in clothing alterations and design services, has opened a flagship in West Hollywood, California, with plans to expand across the nation.  

The store combines a comfortable atmosphere, quality tailoring, a fast turnaround and real-time text/email updates on garment progress. It also features a lounge decorated with for-sale paintings by local artists, and a rotating pop-up boutique with clothing for sale.

Seattle - A significant increase in selling, general and administrative expenses, as well as higher marketing expenses, helped plunge net income at pure play retailer Zulily Inc. below Wall Street expectations during the fourth quarter of fiscal 2014. Net income fell 15% to $10.88 million from $12.75 million.

Minneapolis – Technology lovers who fall in love have a new online wedding registry option. On Feb. 16, Best Buy Co. Inc. will launch the Best Buy Wedding Registry.

Couples can create and manage their registry online or through the Best Buy mobile app. By early April, in-store kiosks in all Best Buy locations will help registrants and gift-givers view and print wedding registry lists. Couples will also have the option of syncing their registry with MyRegistry.com and TheKnot.com.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

Interest in basketball heats up in February with the NBA playoffs around the corner and March Madness set to soon begin. To capitalize on the action, Foot Locker is out with a new spot featuring Kyrie Irving as part of its, “It Must Be February,” campaign.

The 30-second spot, titled "Acting," also stars Ice-T and opens with Irving showing off his latest KYRIE 1 signature Nike kicks, noting that fresh colors will be debuting at Foot Locker stores nationwide throughout the month of February.