Digital Marketing

What happens when a fast-fashion giant crosses a leading fast-food company? For two companies, it spurred a new fashion collection.    Forever 21 and Taco Bell are teaming up to launch an apparel line called The Forever 21 x Taco Bell collection. The line features tops, bodysuits and cropped hoodies for women; a sweatshirt, hoodie and anorak jacket for men, and graphic tees, a pullover and hoodie for girls. All merchandise features each brand’s iconic graphics highlighted by a mix of vibrant prints and colors.  

Unfazed by store closures, shoppers plan to get most of their holiday shopping done in-store this year.    Nearly three-quarters of consumers (71%) plan to do the majority of their holiday shopping in physical stores — the same percentage from a similar poll a year ago. Additionally, the vast majority (88%) plan to at least visit stores this holiday season.  

“Our belief is that retail and mixed-use places need to evolve or risk irrelevance,” said Trademark Property Co. CEO Terry Montesi, who’s putting that belief to the test at a mixed-use center in Baton Rouge, Louisiana.  

Disney is looking to update its customer experience, offline and online, in what it said represents "the next generation of Disney retail."   The company is testing a new store prototype in select locations, including Century City, Calif.; Northridge, Calif.; Miami, Fla. (opening Sept. 28); Nagoya, Japan; and Shanghai, China. The prototype is designed to bring the magic of Disney to retail through innovative technology, storytelling and cast member interaction, the company stated.  

American Eagle Outfitters has gone omnichannel with its loyalty program.   The teen apparel retailer announced the launch of AEO Connected, a highly digitized loyalty program for its American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected.   

More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more.    Nearly half (45%) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot's 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80% indicated they will begin holiday marketing efforts earlier this year.   

Amazon is on the hunt for a team to head up its newest business venture.    The online giant is launching a new start-up called “Amazon Live.” The division “builds interactive streaming experiences that create new shopping experiences for customers,” according to a posting on Amazon Jobs.   

Visual content has made H&M, Topshop/Topman Forever21 the most successful social media brands in the competitive fast-fashion industry.   This was according to data from visual content performance platform ShareIQ. The analysis digs into the data for the first three quarters of 2017 among the top brands in the fast-fashion category in the United States: H&M, Forever21, Uniqlo, Gap, Old Navy, Topshop/Topman, Zara, Mango and American Apparel.