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Unlikely partners collaborate on exclusive clothing line


What happens when a fast-fashion giant crosses a leading fast-food company? For two companies, it spurred a new fashion collection.

Forever 21 and Taco Bell are teaming up to launch an apparel line called The Forever 21 x Taco Bell collection. The line features tops, bodysuits and cropped hoodies for women a sweatshirt, hoodie and anorak jacket for men, and graphic tees, a pullover and hoodie for girls. All merchandise features each brand’s iconic graphics highlighted by a mix of vibrant prints and colors.

The collection will be available in select Forever 21 stores and globally online beginning Wednesday, Oct. 11. A preview event will be held in the Fashion District in Downtown Los Angeles on Oct. 10.

“We are excited about this partnership with Taco Bell,” said Linda Chang, Forever 21 VP of merchandising. “Food, like fashion, is driven by trends and culture. Merging fashion and food in this collection gives our customers a new way to experience both our brands.”

Taco Bell also expects to benefit from the partnership, especially since both companies share an affinity for “original, affordable merchandise,” according to the fast-food giant.

“We often think of Taco Bell as 'the fast fashion of food,’ given how we continuously introduce innovative limited edition products that everyone can enjoy,” said Marisa Thalberg, chief marketing officer at Taco Bell Corp. “So when it came to our first-ever retail collaboration, we knew our partner had to be the leader in actual fast fashion.”

Forever 21 operates more than 830 stores globally.
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