Digital Marketing

More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more.    Nearly half (45%) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot's 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80% indicated they will begin holiday marketing efforts earlier this year.   

Amazon is on the hunt for a team to head up its newest business venture.    The online giant is launching a new start-up called “Amazon Live.” The division “builds interactive streaming experiences that create new shopping experiences for customers,” according to a posting on Amazon Jobs.   

Nearly all shoppers will be shopping a variety of channels this holiday season.   Ninety-six percent of shoppers plan to make a purchase from a retailer who has both a physical and an online presence, with 40% of them buying online and picking up in-store, according to a report by the International Council of Shopping Centers. And 81% of those shoppers plan to make additional purchases when collecting their item(s).  

Visual content has made H&M, Topshop/Topman Forever21 the most successful social media brands in the competitive fast-fashion industry.   This was according to data from visual content performance platform ShareIQ. The analysis digs into the data for the first three quarters of 2017 among the top brands in the fast-fashion category in the United States: H&M, Forever21, Uniqlo, Gap, Old Navy, Topshop/Topman, Zara, Mango and American Apparel.  

Amazon is giving Hilton Honors members a new way to redeem their points.    The global hospitality company is joining Amazon’s Shop With Points program, a move that will enable Hilton Honors members to redeem their loyalty points for purchases on Amazon. Hilton is the first hotel brand to join Amazon’s program.   

An uptick in consumer spending could drive sales as high as $1.05 trillion this holiday season.   Retail holiday sales should rise a healthy 4% to 4.5% over last year's shopping season — a factor that could drive sales between $1.04 trillion and $1.05 trillion between November 2017 and January 2018, according to the annual retail holiday sales forecast from the firm’s retail and distribution practices. (Holiday sales are seasonally adjusted, and exclude motor vehicles and gasoline.)  

Fort Worth-based Trademark Property Co. has launched fundraisers at its properties in Texas to aid victims of Hurricane Harvey. Proceeds will be distributed via United Way, which is waiving all general and administrative fees in the arrangement with Trademark.   Tenants, financial partners, customers, and the community are being engaged in events, and Trademark has pledged to match up to $150,000 in donations. Miller Capital Advisory has pledged a matching donation total of $50,000 for fund collected at La Palmer in Corpus Christi. 

Social media plays a huge role — bigger than pricing — when it comes to influencing the purchase decisions of Generation Z.