American Eagle Outfitters in new loyalty offerings

American Eagle Outfitters has gone omnichannel with its loyalty program.



The teen apparel retailer announced the launch of AEO Connected, a highly digitized loyalty program for its American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected.



"AEO Connected rewards brand advocates and encourages greater customer engagement, beyond just transactional,” said Kyle Andrew, chief marketing officer, American Eagle Outfitters. “The new platform provides flexibility to evolve with the changing needs of our customers and supports upgraded features such as greater personalization, enabling us to provide a truly special customer experience.”



The new program includes full integration with AE and Aerie’s branded credit cards, along with exclusive member access to concerts, festivals and special events. It also features special perks for purchasing key items and upgraded rewards for its best customers.