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Digital Marketing

  • Marie Claire dresses up first-ever pop-up store with technology innovations

    An 80-year-old fashion magazine is using technology to bring the fashion, beauty and entertainment featured on its glossy pages to life.  

  • Office Depot names chief marketing officer

    Office supply retailer Office Depot has tapped a 30-year marketing veteran to lead its marketing efforts.    Office Depot announced that Jerri DeVard has been appointed executive VP and chief marketing officer. She will report directly to Office Depot CEO Gerry Smith.  

  • Study: Hispanic customers going online for holiday shopping

    With access to more disposable income, Hispanic consumers will up their holiday spending this year — especially through e-commerce.  

  • Study: Amazon influences how shoppers research merchandise online

    Amazon is expanding into one of the go-to destinations for product discovery.   This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France.  

  • Report: Social media giant turns catalogs into buyable mobile ads

    Facebook is helping retailers bring their catalogs to life.   The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.   

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  • Target pairs associates with digital experts in 'innovation sprint'

    Target Corp. has kicked off a partnership with BCG Digital Ventures to conduct a 14-week “innovation sprint.” For the project, BCG's experts (including designers, engineers and investors) are working side-by-side with five Target associates to develop new growth concepts and ideas. (The associates are middle managers from across Target's various divisions, reported the Star Tribune.)  

  • Study: Marketers fear data quality is hurting digital ads

    Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  
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