Digital Marketing

Storytelling elements provide an immersive brand experience at Ugg’s new global store concept, at Disney Springs, Lake Buena Vista, Florida. The brand’s Californian roots, connections to nature and modernist vibe all come into play in the 2,828-sq.-ft. space, which has a relaxed, soothing ambience.

Cotton lovers in the Boston area have a two-day opportunity to shop an in-store collection before it becomes available online.
 
Rue La La has partnered with promotional group Cotton Inc. for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located on Newbury Street in Boston for two days, June 4-5.
 

Online home furnishings retailer Wayfair Inc. is rolling out an in-house-developed display advertising platform that will deliver tailored messages and collect customer data.

Known as Magellan, the platform was built in-house by Wayfair’s engineering, data science, and marketing teams. Magellan leverages enhanced bidding models that allow the flexibility to continually enhance targeting capabilities over time. This targeting also lets third-party Wayfair Media Solutions users extend the reach of their advertising programs.

Twitter, which has been piloting an embedded buy button in tweets since September 2014, is reportedly pulling the plug on the idea.  

The launch of “buy buttons” in the past year on major social networks like Pinterest, Instagram, and Twitter received a lot of attention, but so far they are not catching on with customers.
 
According to Digiday, research firms including Forrester and GlobalWebIndex are finding low consumer usage rates for social buy buttons. Reasons include limited functionality and visibility of the buttons.

From hyperlocal social media intelligence to mobile survey creation, this month’s crop of startups is filling niche spaces that can have a big impact on a retailer’s business. Learn about an augmented reality platform that’s elevating the online experience, a social referral startup that makes it easy to spread rewarding word-of-mouth recommendations and an analytics company that helps retailers and CPG companies get the most out of their online and transaction-level customer data.

SurveyMe

An innovative advocacy campaign to encourage shopping at physical stores JLL launched for Mother’s Day will debut at other key seasonal periods during the next three months.
 

The Grand Bazaar Shops in Las Vegas has added an experiential element to the center, which lets visitors play games and engage with tenants in new ways.
 
The introduction of new interactive, digital games means guests can now play games on their phones and the center’s website to win prizes redeemable across Grand Bazaar Shops’ retail and dining venues.
 

Photo: CVS Pharmacy President Helena Foulkes unveiled digital receipts in a surprise appearance on ABC's Jimmy Kimmel Live on Friday evening.

A record 36,000 retail real estate professionals are gathering in Las Vegas this week for the annual RECon conference where for an intense few days they will exchange ideas -- doing deals and showcase hot projects against the backdrop of a challenging retail sales environment and heightened omnichannel activity.