Digital Marketing

Target Corp. is launching an array of private brands and the discounter is giving them a big kickoff.   The discounter will launch an aggressive marketing campaign for the new labels, AdAge reported, including everything from print and television spots to in-store events and visual merchandising.      

The nation's largest home improvement retailer is getting in on the voice shopping game.   Home Depot is joining Google Express this fall, a move that will give its customers the ability to shop just by speaking their orders. Google Assistant, the search giant's online shopping platform, resides on Google’s smart speaker Google Home and other smart devices.   

As the online delivery wars heat up, Walmart is expanding its grocery pickup service to the hometown of one of its biggest rivals.  

Dunkin' Donuts has tapped an agency marketing/advertising veteran to head up its U.S. marketing efforts.   The company appointed Tony Weisman, 57, to the position of U.S. chief marketing officer, effective in late September. He most recently served as the North American CEO of DigitasLBi, a global digital agency network, which has worked on the Dunkin' Donuts account for some six years.   

Brick-and-mortar stores are crucial to supporting a retailer's e-commerce growth.  

Retail design firm Chute Gerdeman has been acquired by FCB (Foote, Cone & Belding) Chicago, part of the Interpublic Group of Companies.   The Columbus, Ohio-based Chute Gerdeman will now align with FCB/RED, the company's retail and shopper marketing division, to deliver full omnichannel retail marketing and connected physical branded experiences.  

Based on its recent bold expansion into the grocery segment, Amazon is primed to give food and beverage e-commerce a shot of adrenaline.   This was according to “U.S. Grocery Market Focus: The Amazon Food Shopper,” a report from Packaged Goods.    According to the firm’s estimates, Amazon's 2016 online food and beverages sales, including AmazonFresh, is at $1.5 billion. This volume is expected to rise to $2.3 billion in 2017, giving the company a 19% share of the online market.

Walmart is expanding its online breadth in Canada.   The discount giant expanded its global online marketplace to its Canadian e-commerce store, Walmart.ca, a move that doubles the site’s online product assortment. The retailer expects this number to quadruple by the end of this year, according to Walmart.