Digital Marketing

In a first, Tiffany & Co. will sell its jewelry online, on a site other than its own.

Tiffany has entered into a limited collaboration with online retailer Net-A-Porter to make select Tiffany items available for purchase on the global fashion site.

“With their recognized edit and fashion authority, Net-A-Porter will re-introduce Tiffany as more than the legendary jeweler, but an expression of personal style,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co.

Amazon comes out on top — way on top — as the top shopping web site for teens.

That’s according to Piper Jaffray Companies’ 31st semi-annual “Taking Stock With Teens” research survey, which highlights spending trends and brand preferences amongst 6,500 U.S. teens across 46 U.S. states.

Promotions, markdowns and supply chain issues took a toll on Pier in the fourth quarter as the retailer lower profits on declining sales. But the results were better than earlier projections and executives expressed confidence in the chain’s turnaround efforts.

Pier 1’s sales declined 1.4% to $542.3 million in the quarter ended Feb. 27; same store sales fell 0.6%. Net income was $18.7 million, down from $33.1 million in the year-ago period.

A shakeup in the executive ranks is reportedly occurring at Kohl’s.

According to AdAge, Will Setliff, executive VP of marketing at the department store chain, is resigning his position the week of April 11. There has been no press release from Kohl’s or Setliff and surprisingly little coverage of his career shift outside of AdAge.

Martine Reardon, Macy's chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

Reardon did not specify her exact reason for leaving, but in a statement implied she will be taking some time away from her professional career.

Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing.

In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations. She reports to Fran Horowitz, president & chief merchandising officer.

Specialty eyewear retailer Warby Parker is increasingly moving away from its roots as a pure-play e-commerce operation. In an interview with Re/Code, co-CEOs Dave Gilboa and Neil Blumenthal discuss how traditional channels like brick-and-mortar, as well as emerging channels like virtual reality, play a role in the company’s continuing evolution. [Re/Code]

U.S. consumers have named their top grocery chain, and for the first time in four years it isn’t Trader Joe’s.

Findings from an online study of more than 10,000 consumers conducted in February 2016 by Market Force Information revealed that Wegmans is America’s favorite grocery retailer. Wegmans was followed by Publix Super Markets and Trader Joe’s.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.