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Digital Marketing

  • Chute Gerdeman acquired

    Retail design firm Chute Gerdeman has been acquired by FCB (Foote, Cone & Belding) Chicago, part of the Interpublic Group of Companies.   The Columbus, Ohio-based Chute Gerdeman will now align with FCB/RED, the company's retail and shopper marketing division, to deliver full omnichannel retail marketing and connected physical branded experiences.  
  • Study: Shoppers look for deals

    As much as today's shoppers want convenience, they also prioritize saving money and will make time to uncover the best deals online and offline.     Over half (53%) of consumers indicated they invest over two hours a week looking for deals and savings across all sources, according to a survey from Valassis. About 25% of millennials and moms spend over four hours a week in their search for value.  
  • Amazon positioned to give food and beverage e-commerce a much needed spark

    Based on its recent bold expansion into the grocery segment, Amazon is primed to give food and beverage e-commerce a shot of adrenaline.   This was according to “U.S. Grocery Market Focus: The Amazon Food Shopper,” a report from Packaged Goods.    According to the firm’s estimates, Amazon's 2016 online food and beverages sales, including AmazonFresh, is at $1.5 billion. This volume is expected to rise to $2.3 billion in 2017, giving the company a 19% share of the online market.
  • Walmart takes its marketplace north of the border

    Walmart is expanding its online breadth in Canada.   The discount giant expanded its global online marketplace to its Canadian e-commerce store, Walmart.ca, a move that doubles the site’s online product assortment. The retailer expects this number to quadruple by the end of this year, according to Walmart.  
  • Pizza giant may soon deliver pizzas via self-driving cars — no tips required

    Domino's Pizza may be adding a new item to its take-out menu — driverless deliveries.   The pizza giant is teaming up with Ford Motor Co. to test how well self-driving vehicles can make pizza deliveries. The partners will evaluate how customers react to interacting with a self-driving vehicle within their delivery experience — data that is paramount to understanding how customers perceive the future of food delivery with self-driving vehicles.  
  • Best Buy ups full-year outlook on heels of strong Q2

    Best Buy reported better-than-expected profit and sales for its second quarter amid growth for smartphones, connected home and wearable devices. But the retailer added a slight caveat going forward.   Best Buy's same-store sales rose 5.2% in the quarter ended July 29, easily topping analysts’ estimates for a 2.1% gain. But on the chain's quarterly call with analysts, CEO Hubert Joly said that he did not think that the mid-single-digit rise in comparable sales would continue, and that it did not represent a "new normal."
  • Women's apparel retailer beats Street

    J. Jill, which went public in March, reported earnings and sales that topped analysts estimates, but provided an outlook that slightly missed forecasts.    Net income totaled $11.9 million, or 28 cents a share, in the quarter ended July 29, up from $8.1 million, or 19 cents a share, in the year-ago period. Adjusted per-share earnings came to 29 cents, in line with estimates.  
  • Target streamlines mobile strategy

    As promised, Target has moved its Cartwheel savings program into the retailer's app.   Target announced the move on Monday, saying that shoppers no longer need to switch back and forth, or maintain separate apps. The Target app is now listed as “Target—now with Cartwheel.”  
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