Baton Rouge center recruits bloggers in re-brand

9/27/2017
“Our belief is that retail and mixed-use places need to evolve or risk irrelevance,” said Trademark Property Co. CEO Terry Montesi, who’s putting that belief to the test at a mixed-use center in Baton Rouge, Louisiana.

Local fashion bloggers Krystal Faircloth and Jennifer Palpallatoc have been recruited by Trademark to star in a multimedia ad campaign that aims to re-brand the 10-year-old Perkins Rowe lifestyle community. Fashionable tenants there like Sur la Table, Kendra Scott., J. Crew, and Altar’d State share space in the town center-style retail row with CVS, Barnes & Noble, and Cinemark.

The campaign also calls attention to a multi-million-dollar redevelopment at the site that will provide more public amenities and community programs. Trademark hopes the two bloggers, who have a combined following of nearly half a million people, will encourage locals to take advantage of them.

Trademark is known for its community involvement efforts, so it’ not surprising it would look improve that aspect of the center it acquired just last year.

“I’m confident everyone will agree the coming changes will generate new enthusiasm for both Perkins Rowe and Baton Rouge,” Montesi said.




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