Amazon gets early start on Easter promotion
Amazon is hopping to it with the launch of its seasonal online Easter Shop.
Although the traditional Easter season doesn’t kick off until Ash Wednesday (Wed., March 5), in an email to Chain Store Age Amazon announced it is already offering a digital holiday storefront known as the Easter Shop.
Following up on the seasonal Easter Hub it offered in 2024, Amazon is featuring discounts on traditional holiday items such as toys, candy, Easter basket stuffers, apparel, and brunch ingredients. The Easter Shop assortment includes products from brands such as Hershey’s, Lego, Clinique, Nintendo, and Lacoste.
In addition, brands including Laura Mercier, The Ordinary, Paula’s Choice, Tula Skincare, and InBloom by Kate Hudson are running seasonal Easter storefronts on the Amazon e-commerce site.
Amazon expands special sales promotions
Amazon continues to build on its offerings of limited-time discount events, often targeted to a specific customer interest or season. The retailer hosted a weeklong Memorial Day sale during a busy May 2024 that also included the inaugural Amazon Book Sale.
And the Summer Beauty Haul, which ran concurrently with the Amazon Book sale May 13-19, followed Amazon Gaming Week which was held April 30 – May 5 and Amazon Pet Day, which ran May 7-8.
In addition, concurrently with its 2024 Easter Hub, Amazon held its first-ever Big Spring Sale, which was open to all customers and focused on warm-weather and seasonal items such as spring fashion, outdoor furniture, lawn and garden essentials, and cleaning and organizing products., as well as select private label products.
Amazon also hosts a number of major annual promotions, led by its annual Prime Day summer sales extravaganza and in recent years supplemented by the fall Prime Big Deal Days event.
In addition, Amazon had a busy 2024 holiday season. While the e-tailer did not release specific sales figures, it said customers saved "billions" of dollars during its Black Friday Week and Cyber Monday holiday shopping event.
[READ MORE: Amazon has biggest ever Black Friday – Cyber Monday event]
The company also hosted the Holiday Beauty Haul; and for the first time during the 2024 holiday season, customers were able to visit Amazon’s Virtual Holiday Shop that leveraged its Amazon Beyond 3D immersive platform within a virtual store environment.
Other notable recent seasonal promotions include the "New Year, Now You" deal event that ran during most of January 2025 along with a dedicated online New Year Shop.
