Skip to main content

Amazon’s third May sales event will focus on beauty

Amazon Beauty Summer Haul
Amazon's Summer Beauty Haul sales kicks off at 12:00 a.m. PDT Monday, May 13.

It’s a busy May for Amazon shoppers looking for deals.

Amazon is bringing back its Summer Beauty Haul saving event for the second consecutive year. The week-long savings event kicks off at 12:00 a.m. PDT Monday, May 13, and ends at 11:59 p.m. PST on Sunday, May 19.

On May 13, customers will be able to receive a promotional credit for $10 when they spend $50 or more on beauty products shopped and sold by Amazon. The promotion will be automatically added to cart on qualifying orders and can be used on a beauty or premium beauty purchase for items shipped and sold by Amazon. Categories include travel and discovery sets, glowing skin, beach-ready makeup, colorful nails, men’s grooming, hot weather hair and personal care. 

The event is open to all consumers. But Prime members will receive expedited free shipping on every order.

"The sale has everything you need to get glam for all the summer celebrations on your calendar from Memorial Day through the Fourth of July to Labor Day," an Amazon spokesperson said in an email to Chain Store Age.

The Amazon Beauty store is currently offering more than 1,000 products at least 20% off in a pre-sale. Brands featured pre-sale discounts include Lancôme, good.clean.goop, Laura Gellar New York, Hero Cosmetics, TULA Skincare, Pattern Beauty by Tracee Ellis Ross, JVN by Jonathan Van Ness and Solawave.

Amazon expands special sales promotions

Amazon continues to build on its offerings of limited-time discount events, often targeted to a specific customer interest or season. The Summer Beauty Haul is the third special Amazon promotion occurring partially or totally in May, following Amazon Gaming Week which was held April 30 – May 5 and Amazon Pet Day which is coming up May 7-8.

These two events are also open to all shoppers, as were Amazon’s fall Holiday Beauty Haul and Black Friday – Cyber Monday promotion, although both offered extra perks to Prime members.

In addition, Amazon held its recent first-ever Big Spring Sale, which was open to all customers and focused on warm-weather and seasonal items such as spring fashion, outdoor furniture, lawn and garden essentials, and cleaning and organizing products., as well as select Amazon products.

The e-tailer also just announced it will host its annual Prime Day extravaganza, which basically kicked off the trend of online sales blockbusters, in July. Prime Day, along with the Prime Big Deal Days sale which is typically held in October, is restricted to members of its paid Prime membership program (although non-members could qualify with a 30-day free trial).

This ad will auto-close in 10 seconds