Amazon hosts pet extravaganza for third year
Amazon is celebrating National Pet Month in May with the return of its 48-hour Amazon Pet Day promotional event.
Initially introduced as a 24-hour event in May 2022, Amazon Pet Day returned as a 48-hour extravaganza in 2023 and spans two days again this year.
Beginning Tuesday, May 7, 2024 customers will have 48 hours to save on items including pet food, toys, apparel, pet care, home products and electronics, with early deals launching on Tuesday, April 23.
All Amazon customers can participate in Pet Day. Digital Amazon offerings customers can use to assist in their Pet Day shopping include:
- Gift lists that customers can share with friends and family, including automatic tracking of who bought what gift and when.
- Pet profiles that allow customers to receive personalized recommendations based on their pet’s size, breed, and preferences.
- “Subscribe and save” feature lets customers set up regularly scheduled deliveries and save on essentials like pet food, litter, toys, and healthcare. Shoppers can also unlock extra savings on eligible subscriptions when you receive five or more products in one auto-delivery to one address.
- The Pet Deals Amazon page offers coupons, lightning deals, and other special features. Savings can range from 10% to more than 70% off.
In addition to offering deals on pet products, Amazon Pets is sponsoring animal welfare organizations across the country for Pet Day.
Amazon focuses on seasonal sales promotions
Amazon continues providing a variety of limited-time sales extravaganzas timed around a variety of events and at specific times of the year. It all began with Amazon’s summer Prime Day event that is restricted to members of its Prime paid subscription service and has mostly been held in July since 2015, becoming an annual tradition with more than 100 competing events scheduled around the same time every year.
In addition, the e-tailer now offers the Prime Big Deal Days sale in October, also restricted to Prime members, as well as the fall Holiday Beauty Hall and extended Black Friday – Cyber Monday promotion, which are open to all consumers.
Amazon’s newest entry is the six-day Big Spring Sale it debuted in March 2024, with early indications that it will return next year.