Amazon kicks off New Year with sale on products for a fresh start
Amazon is hosting a seasonal promotion aimed at helping customers fulfill their New Year’s resolutions.
In an email to Chain Store Age, the e-commerce giant said it is offering savings during its "New Year, Now You" deal event. Through Monday, Jan. 27, 2025, shoppers can find deep discounts on select items in categories such as vitamins and supplements, home and organization, beauty and luxury beauty, sports and fitness equipment, and fashion and apparel.
Amazon is also offering a dedicated New Year Shop on its site to serve as a one-stop resource for customers to browse, discover, and shop products for a “clean start” across self-care, wellness, fitnes, and the home.
The shop features curated collections like top 100+, cozy must-haves, New on Amazon, Store and organization under $20, meal prep, home improvement, and most loved under $20. Shoppers can also filter by price point to find items from trending brands in special collections priced under $10, under $20, under $30 and under $50.
Amazon has already been having a busy holiday season. While the e-tail giant did not release specific sales figures, it said customers saved "billions" of dollars during its Black Friday Week and Cyber Monday holiday shopping event, which was its biggest ever compared to the same 12-day period ending on Cyber Monday in prior years.
[READ MORE: Amazon has biggest ever Black Friday – Cyber Monday event]
The company also hosted two early holiday events – Prime Big Deal Days and the Holiday Beauty Haul. And for the first time during the 2024 holiday season, customers were able to visit Amazon’s Virtual Holiday Shop.
The retailer leveraged its Amazon Beyond 3D immersive platform to provide 3D visual and interactive content within the virtual store environment that includes seasonal music, animations and a guided shopping experience.
Other special Amazon online holiday shopping features included a dedicated storefront for items from small businesses, including Black-owned, woman-owned, and military family-owned businesses; as well as a curated Oprah’s Favorite Things gift guide.
