How AI makes individualized promotions – at scale – a realityPersonalizing marketing across your customer base has always been a marketing goal, and now artificial intelligence is bringing retailers to the finish line. Signage can affect customer behavior – here’s howBusiness signage can directly influence whether consumers notice, trust and purchase from a retailer. Lowe's encourages football fans to finish home projects before Sunday Lowe’s Companies Inc. wants its customers to finish their “to-do” lists in time to watch NFL football games. Amazon Ads teams with sponsors, influencers to target college students Amazon is looking to connects its brand partners to students heading back to college — with a little help from some Gen Z influencers. Walmart turns food offering into fashion with 'chicken purse' Walmart Inc. is dropping a limited-time fashion item inspired by one of its most popular food offerings. Gap Inc. to go big with ‘takeover’ of New York Fashion Week Gap Inc. is offering members of its cross-brand Encore loyalty program a special activation tied to a major fashion event in September. Circana data points to new retail ‘reality’ in what drives shoppers to spend Today’s shoppers need more than promotions to spend. College students return to campus – here’s how retailers can join them Back to school also means back to college, and the start of the fall semester marks a major retail opportunity. EXCLUSIVE: David’s Bridal engages customers with reality series A leading bridal and special occasion dress retailer has wrapped the first season of an original streaming series focused on real-life customer stories. Albertsons taps The Fresh Market exec to be chief marketing officer Albertsons Cos. has named a new marketing leader. 1 2 3 4 5 Next Last
