Gap Inc. to go big with ‘takeover’ of New York Fashion Week Gap Inc. is offering members of its cross-brand Encore loyalty program a special activation tied to a major fashion event in September. Circana data points to new retail ‘reality’ in what drives shoppers to spendToday’s shoppers need more than promotions to spend. College students return to campus – here’s how retailers can join them Back to school also means back to college, and the start of the fall semester marks a major retail opportunity. EXCLUSIVE: David’s Bridal engages customers with reality series A leading bridal and special occasion dress retailer has wrapped the first season of an original streaming series focused on real-life customer stories. Albertsons taps The Fresh Market exec to be chief marketing officer Albertsons Cos. has named a new marketing leader. Shein targets college students with in-person events, ambassadors Shein is bringing back its Campus Tour and engaging college influencers. JCPenney to accept ‘retail regret’ trade-ins for limited time JCPenney wants to help consumers unload embarrassing purchases and replace them with its merchandise. Survey: Here's how consumers view monetized product recommendations A large number of consumers are growing skeptical of monetized product recommendations – even coming from family and friends. eTail Boston: How to win shoppers and influence people Speakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers. Crocs debuts social media mascot ‘Niles’ Crocs Inc. is bringing its digital crocodile logo to life. 1 2 3 4 5 Next Last
