Seasonal

WAYNE, N.J.— Amazon, which reported record 2Q sales, will get even more help boosting its bottom line now that Toys"R"Us will start selling the online retailer's popular Kindle e-reader.

It’s a good thing Target is preparing a major relaunch of its digital platform considering traffic to the company’s website has decelerated this year, according to online measurement firm comScore, which publishes a monthly list of the top 50 U.S. Web properties. Target climbed back into comScore’s to 50 ranking in June with 23.8 million unique visitors.

BRENTWOOD, Tenn. — Tractor Supply Company continues to operate in a fertile market segment that enabled the nation’s largest farm and ranch store chain to harvest record profits during the second quarter.

North Plainfield, N.J. -- Results of a survey released Tuesday by shopping center owner Levin Management Corp. showed that, while store sales remain relatively flat, the majority of its retail tenants are optimistic about the balance of 2011.

Long-time sporting goods industry executive Norbert Olberz, 86, who founded Sports Chalet in 1959, died of natural causes last Friday the company announced on Sunday.

Olberz served as CEO of Sports Chalet for 40 years until 1999, and he remained as chairman until 2001. He is survived by his wife of 52 years, Irene, his sister, Elizabeth Lepper, his son, Eric, and by his grandchildren Karl and Markus.

Prices were cut on 1,500 items at Target.com last Friday as the retailer executed an online-only Black Friday in July promotion. It was the second consecutive year Target conducted the event which, despite the name, pales in comparison to the real Black Friday, which is an operational nightmare and features extreme discounts on prices retailers would rather not get in the habit of offering at other times of the year.

At least one retail analyst saw Target’s Black Friday in July promotion last week as an exercise in creative marketing and evidence that even bigger things could be coming this fall when the retailer ends a relationship with Amazon and brings its online efforts in-house.

Citigroup retail analyst Deb Weinswig said the Black Friday promotion “should also help to reinforce Target as a destination for deals and value ahead of the up-coming back-to-school and holiday seasons.”

Washington, D.C. — A report released Thursday by the National Retail Federation, which expanded on earlier news by the U.S. Commerce Department, showed that warm weather, reduced gas prices and strong Father’s Day promotions helped power retail sales for the 12th consecutive month and past Wall Street expectations.

According to the NRF, retail industry sales (which exclude automobiles, gas stations, and restaurants) in June increased 0.3% seasonally adjusted from May and 5.5% unadjusted year-over-year.