Wal-Mart to offer 100 toys for $10 during holidays

Bentonville, Ark. Wal-Mart Stores plans to offer more than 100 toys at $10 during the holiday season.

During last year's holiday season, the retailer promoted just 10 toys for $10.

Additionally, Walmart said it will match any local competitor's advertised offer on the same toy product if it falls below $10.

Toy retailers are ramping up competition for consumers' dollars. Toys “R” Us is opening 350 pop-up stores in malls and at its Babies “R” Us locations, while Sears will offer toys at 20 of its stores.