College students return to campus – here’s how retailers can join themBack to school also means back to college, and the start of the fall semester marks a major retail opportunity. NRF: Consumers have a lot of back-to-school shopping leftIt’s been back-to-school season for a while, but many items remain on consumer shopping lists. Shein targets college students with in-person events, ambassadors Shein is bringing back its Campus Tour and engaging college influencers. Survey: Majority of consumers plan to visit malls for back-to-school shopping Physical stores – especially at malls – will be a top destination for back-to-school shopping this year. ICSC: In-store visits remain key for back-to-school shopping The overwhelming majority of back-to-school shoppers are visiting physical stores for their needs this year. Sally Beauty to launch 'Colorfest on Campus' college tour An omnichannel hair color and beauty product retailer is hitting the road for a back-to-school tour. Buy now, pay later usage climbs among back-to-school shoppers A flexible payment option is becoming an increasingly popular way to offset the cost of back-to-school items. Survey: Families plan to spend $250 per child on back-to-school supplies Higher prices are pushing families to spend more on back-to-school needs this year. Target offering low prices on school supply deals; holding in-store events Target Corp.’s back-to-school plans include an emphasis on affordability and an expanded lineup of locations holding in-store events. Parents expect to spend more — and take on debt — for back-to-school shopping A large number of parents are willing to go into the red for the children’s back-to-school needs this year. 1 2 3 4 5 Next Last
