The Super Bowl gets bigger – and retailers respond with techThe Super Bowl has become a major U.S. holiday that transcends the sport of football, and retailers are increasingly using technology to capture related spending. Adobe: AI-driven shopping grows less than expected on Super Bowl SundayConsumer usage of artificial intelligence jumped considerably on the day of the Super Bowl but did not quite reach expectations. Adobe: AI, social media use by Super Bowl viewers is growing Super Bowl-related consumer behavior is generally trending similarly to last year, with some notable exceptions. eBay hosting omnichannel Super Bowl celebration Super Bowl LX is taking place in eBay’s back yard, and the online giant is making the most of it. Aldi teams with Uber Eats on Super Bowl delivery bundle Aldi is getting customers ready for the "Big Game" with help from online delivery partner Uber Eats. EXCLUSIVE Q&A: JCPenney promotes brand offerings with ‘Real Big Deals’ JCPenney is launching the third installment of a seasonal campaign called “Real Big Deals” that is integrated with the new NFL pro football season. Best Buy brings back 'spokeshologram,' teams with NBC in NFL promo Best Buy Co Inc. will once again feature a "spokeshologram" and also add influencer content in a joint football campaign with NBC. How spring became a season for omnichannel sales extravaganzas Spring has sprung, and with it are popping up an increasing number of major omnichannel blockbusters. Retailers respond to the newest omnichannel holiday – the Super Bowl The Super Bowl is evolving into a mainstream consumer celebration. Chipotle gamifies Super Bowl marketing with social promotion Chipotle is leveraging two major social platforms as part of its effort to gamify its "Big Game" promotional activities. 1 2 Next Last
