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Does Dad really deserve an iPad?
It’s the time of year when retailers engage in the annual Dads and Grads promotional extravaganza, and Target is promoting the Apple iPad at $499 as a gift-giving solution.
The iPad appeared on a full-page ad in this week’s circular along with other Apple products such as the iPhone 4 and the iPod Touch.
Not that dads and grads wouldn’t want an iPad, and it never hurts to feature an item that shoppers can aspire to, but the iPad would appear to be out of the price range of most gift-givers, especially where Father’s Day is concerned.
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Cabela’s taps Media Logic for social media promotion
Albany, N.Y. -- Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.
Media Logic will leverage Facebook as the primary social network to add excitement and urgency to Cabela’s year-long promotion, “50 Years, 50 Trucks.”