Walmart brings back $10 toys

BENTONVILLE, Ark. Walmart announced that it is bringing back its $10 toys section in all stores and expanding its $10 holiday assortment this year to more than 100 toys.

According to the company, the $10 toys assortment is the first of several programs Walmart will announce this holiday season to bring 12 weeks of added savings in a year that has been increasingly tough on consumer wallets.

"With the popularity of our '10 for $10' toy program last October, we knew it was important for customers that we bring it back and offer an even greater amount of $10 toys this year," said Laura Phillips, chief toy officer and VP toys for Walmart. "We began working months ago to ensure we could also introduce many toys at just $10 for this holiday program, as well as roll back prices at a time when our customers were ready to make purchases."

Toys in the $10 assortment include Transformers Action Figures, board games and Play-Doh.