Marketing Tactics

Thousand Oaks, Calif. -- Gourmet hot dog and burger concept Dog Haus will open its fifth franchise location in Thousand Oaks, California, on Feb. 21.

The Los Angeles-based brand is making its Ventura County debut at 50 East Thousand Oaks Blvd. in a former Denny’s space.  Franchisee owners are Paul Homayoun and Gina Candari; the Thousand Oaks unit will be Dog Haus’s eighth location.

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.

Charlotte, N.C. – Nothing succeeds like success, and 300-plus-store department store chain Belk Inc. took a previously successful TV holiday campaign and modernized it for the omnichannel era, with impressive results.

New York - Retail sales in the U.S. will reach $4.87 trillion for the full year 2015. According to EMarketer analysis, this represents a 4% increase from 2014.

U.S. retail e-commerce sales will total approximately $350 billion in 2015, up 14% from $305.7 billion the prior year. Despite rapid growth, retail ecommerce will still account for just 7% of total retail sales in the U.S. during the current year, EMarketer estimates.

London – U.K.-based fashion retailer Topshop is teaming up with Twitter for an omnichannel promotion tied to London Fashion Week. Starting Friday, Feb. 20, the first day of London Fashion Week, Topshop will be analyzing Twitter trends to determine the real-time buzz around apparel and accessories being displayed on Fashion Week runways.

Washington, D.C. -- The Merchants Payments Coalition applauded U.S. District Judge Nicolas Garaufis’ ruling on Thursday that American Express credit card rules constitute an unlawful restraint on trade.

The judge found that the credit card giant violated U.S. antitrust laws by barring merchants from encouraging customers to use one credit card over another. In a 150-page opinion, he wrote that such a practice constitutes “an unlawful restraint on trade.”

The brand rennaissance of apparel e-retailer ShoeBuy is complete: The company has relaunched its e-commerce site after taking cues from customer feedback and consumer research.

The 15-year old retailer founded in Boston aims to deliver a more intuitive website, a refreshed rewards program and a commitment to building an engaging shopping experience. New features added to the ShoeBuy shopping experience include a virtual fitting tool, expert insights and blogs, customer reviews, and online customer service chat.

Kohl’s is standing behind its stated mission to “give back” to the communities it serves by announcing that it donated nearly $18 million in 2014.

The community grants benefited more than 8,500 nonprofits across the country in 2014 through Kohl’s best-in-class Associates in Action (AiA) volunteer program.