Marketing Tactics

Footwear giant Wolverine World Wide's new outlet store format brings together an assortment of Wolverine's diverse brands in an environment that reflects the company's heritage and dedication to craftsmanship. The design, by Wolverine's consumer direct, store development team in partnership with the Carlson Group, marries a factory/warehouse­inspired material palette with clean, modern forms and a simple, but highly flexible merchandising system.

Amazon.com is looking to push farther into the category of high-end couture, according to a new report from Bloomberg.

The news service reports that Amazon has been embracing more profitable designer fashion by selling clothing, shoes, handbags, and accessories from pricey brands with luxe reputations.

Earlier this year it was announced that the Internet retailer will be a sponsor of New York Fashion Week this summer. Amazon reportedly also signed a multiyear deal this month to sponsor India Fashion Week, according to Women's Wear Daily.

Minneapolis – While some retailers have been raising their spending threshold for free shipping in the past year or so, Target Corp. is taking the opposite approach. Target now offers free shipping for orders of $25 or more. The retailer said the price cut follows an enthusiastic response to its free-shipping offer during the holiday shopping season.

That is half the $50 minimum Target previously required for free shipping. The free rate applies to standard shipments that take three to five business days to arrive.

Target is raising the stakes in the free online shipping game by undercutting not only Walmart but now also Amazon.com.

Target announced it has lowered the threshold for free shipping on online orders to $25, making it among the most competitive among major retailers. Its previous free-shipping minimum was $50, which placed it in the higher end of the spectrum.

Phoenix – PetSmart Inc. launched an omnichannel campaign around the joys and struggles of “pethood” – or pet parenthood, with a TV commercial during the Feb. 22 Academy Awards telecast. The campaign will include short films and ads shown on TV and online, and include print, digital and social media components.

Seattle – Amazon.com is not the devil by any means, but the e-commerce giant is reportedly interested in “wearing” Prada and other high-end brand names on its site. According to Bloomberg, Amazon is in the midst of a major push to become a player in the word of designer fashion retailing.

PetSmart is hoping to stand out in the pet category with a new marketing campaign that celebrates “pethood.”

The campaign, called "Petsmart Partners in Pethood," explores how having a pet can be similar to having a child -- from potty training to feeding, bathing to doctors visits.

Seattle - Starbucks has launched its Evenings Program in the U.K., offering a range of meals and shareable hot and cold snacks with premium wines and beers. The newly renovated Stansted Airport store in London, operated in partnership with SSP UK, is the first location to offer Starbucks Evenings, with plans to expand the program to additional stores.