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Marketing Tactics

  • The Finish Line’s Running Specialty Group acquires four-store, NYC-based JackRabbit Sports

    Denver -- The Running Specialty Group (RSG), a division of The Finish Line, has expanded its presence in the New York City area with the addition of JackRabbit Sports, consisting of four locations. Additionally, JackRabbit owner and founder, Lee Silverman, will join RSG’s leadership team in Denver as senior VP of brand strategy.

  • Ace Hardware paints 31 days of color

    Ace Hardware is taking an omnichannel approach to paint promotions with a new “31 Days of Color” campaign.

    The Oak Brook, Ill.-based co-op has launched a customization-focused paint experience that allows customers on acehardware.com, on social media and in-store to be inspired with new paint colors and renovate.

  • ShopKo growth surge due for late March

    Regional discount retailer Shopko will experience its most dramatic growth in many years later this month when its Hometown stores division takes over locations from the now defunct Alco Stores chain.

  • Publix profits, sales rise in Q4

    Lakeland, Fla. -- Publix Super Markets turned in another great quarter, a 7.4% increase in profits and a 6.9% increase in sales in the fourth quarter.

    The reported a profit of $453.3 million in the fourth quarter, compared to $422 million in the year ago period. Net sales totaled $7.9 billion; same store sales increased 6.4%.

  • Best Buy launches flat-rate phone plan

    Best Buy is partnering with Sprint on an exclusive unlimited data mobile plan that aims to shake up the wireless world.

    The retailer is introducing the "Best Buy One Plan," which starts at $75 per month with a leased Android device.

  • Jo-Ann teams up with Boys & Girls Clubs

    Jo-Ann Fabric and Craft Stores is aiming to attract more families with a new corporate giving campaign.

    The fabric and craft specialty retailer announced that Boys & Girls Clubs of America will be a major recipient of Jo-Ann corporate giving in 2015. To help inspire young minds, customers will be able to purchase a “pin-up” upon checkout to benefit the organization from March 1 through April 4 at all Jo-Ann stores nationwide.

  • Appeals court revives Macy’s Martha Stewart claims against Penney

    New York – A state appeals court in New York has revived two claims Macy’s Inc. made against J.C. Penney Co. Inc. in a long-running dispute between the two department store chains about who has the right to sell Martha Stewart Living home products.   

     According to Reuters, in a unanimous decision, judges in the Manhattan Appellate Division ruled that Penney breached confidentiality provisions of Macy’s contract with Martha Stewart Living Omnimedia and Penney’s actions amounted to unfair competition.

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