Marketing Tactics

Framingham, Mass. – Staples has named a veteran marketing executive, Frank Bifulco, as executive VP marketing, effective June 23. Bifulco previously served as chief marketing officer at Home Depot.

In the newly created role, Bifulco will lead marketing across Staples. He will report to Ron Sargent, chairman and CEO, and will be a member of the company’s executive committee.

I indulged in a shopping center grand opening on May 22 – and I’m glad I did.

Themed “Indulge,” the opening event marked the official unveiling of the nation’s first truly downtown outlet center, Outlet Collection at Riverwalk, located in the heart of New Orleans, and built by West Coast developer Howard Hughes Corp.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

Leading U.S. toy manufacturer Jakks Pacific has entered into a long-term licensing agreement with Sketchers to manufacture, distribute and market a line of toys and products inspired by the lifestyle and entertainment brand, and the Twinkle Toes children’s footwear brand.

The agreement covers multiple product categories including collectibles, dress-up and role play, Jakks’ miWorld line of miniature play environments, and a line of Skechers Twinkle Toes themed Cabbage Patch Kids, which will launch in June.

The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

The car Dollar General sponsored in this year’s Indianapolis 500 may have finished 14th, but the retailer’s race team gained notoriety for another reason.
 
For the first time ever, the pit crew for the Dollar General sponsored Schmidt Peterson Motorsports team contained a female member tire changer. Jessica Mace became the first woman to “go over the wall,” racing parlance used to described those who work on cars when they enter the pit stall, during the 98th running of the Indianapolis 500.
 

Minneapolis -- In a move to further boost its marketing organization, Target Corp. has hired Kristi Argyilan as senior VP, media and guest engagement, effective June 2.

Argyilan comes to the Target from IPG Mediabrands where she was most recently the president at Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.

Polaroid Fotobar has opened a flagship at The Linq, a new, pedestrian-friendly shopping street in the heart of the Las Vegas Strip. The two-level, 8,500-sq.-ft. space — part retail, part museum — celebrates the storied history of Polaroid while also tapping into consumers’ love of digital photos.

Dublin, Calif. – By controlling inventory and expenses, Ross Stores Inc. was able to report a 4% increase in net income during the first quarter of fiscal 2014 despite bad weather and other negative factors. Net income totaled $243.9 million, up from $234.6 million in the same period the prior year.

First quarter 2014 sales increased 6% to $2.68 billion, up from $2.54 billion in first quarter 2013. Same-store sales rose 1%. Ross Stores expects same-store sales to grow 1%-2% during the second quarter of fiscal 2014.

Evansville, Ind. – Shoe Carnival Inc. reported a 3% year-over-year drop in net income to $9.2 million, from $9.5 million in the first quarter of fiscal 2014. The retailer plans to open 23-28 new stores in fiscal 2014, including 16 in the second quarter and seven-to-12 in the fourth quarter.

Shoe Carnival’s net sales grew 1.5% to $235.8 million, from $232.3 million.