Marketing Tactics

Speedo USA has expanded its relationship with Sports Authority and is launching a Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations.

St. Louis -- Brown Shoe Company’s first quarter results exceeded expectations as the retailer swung to a profit. The company said it is raising its annual forecast.

Brown Shoe reported net earnings for the quarter of $15.4 million, compared to a net loss of $10.8 million in the year-ago period.

Net sales for the quarter increased 0.4% to $591.2 million, from $588.7 million for the prior-year quarter.

New York -- Make Meaning is expanding its East Coast presence with the opening of its sixth U.S. location, at Bethesda Row in Bethesda, Maryland, on June 9. Make Meaning has five additional locations nationwide – two in New York City, as well as locations in Dedham, Massachusetts, Thousand Oaks, California, and Scottsdale, Arizona. The company plans to roll out additional locations nationwide and abroad.

Mooresville, N.C. – Lowe’s has released its 2013 Corporate Sustainability Report, which highlight its efforts to promote the well-being of its employees, its communities and the environment. The report includes Lowe's first set of public sustainability goals, which establish new targets for energy use, carbon emissions and waste for the year 2020.

By 2020, Lowe’s aims to achieve the following milestones for energy use, carbon emissions and waste, measured against a 2010 baseline:

Columbus, Ohio - White Castle is launching a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company's most loyal fans, the chance to win a visit from the Crave Mobile, White Castle's mobile food truck, for a party with 50 friends.

Welch's has appointed Tom Dixon as chief marketing officer. Most recently, Dixon was VP and GM for the Schwan Food Company’s frozen pizza division.

“As a family-farmer owned business, Welch’s has been delivering the goodness of the grape to adults and children alike for generations,” said Dixon. “I’m excited to become part of this iconic brand with such a rich heritage and a portfolio of family favorites. I’m looking forward to continuing Welch’s tradition of bringing consumers nutritious and delicious products.”

Customers can now shop on Amazon for collectible U.S. coins from industry leading dealers including Stack’s Bowers Galleries, Kagin’s, David Lawrence Rare Coins and Liberty Coin — all from the newly launched Collectible Coins store.

Cheerios, a brand from General Mills, announced the launch of Cheerios Protein. The company is billing the product as a "smart solution" that provides a boost of energy for hectic mornings.

For the second year in a row, Sears' brand of Kenmore appliances will fuel competitive juices in Las Vegas when 400 cooks gather later this year for the World Food Championships.

New York -- Starbucks Corp. plans to bring its La Boulange Bakery café chain to Los Angeles, opening a location with extensive food offerings. The eatery is scheduled to open June 11, and will also serve beer, wine, cocktails as well as milkshakes, the Associated Press reported.