Marketing Tactics

Meijer is incenting customers to make generous donations to hunger relief organizations by offering to double their contributions.

As part of the retailer’s Simply Give hunger relief program, plans call for Meijer to contribute $20 every time a customer donates $10 resulting in a combined $30 donation to local food pantries. The company conducts its Simply Given campaign three times a year. The Spring effort runs through May 7 but the generous matching offer is good April 17-18.

Kohl’s is moving toward a $300 million threshold in its long-running Kohl’s Cares cause merchandise program with the latest iteration of the program involving products from the author and illustrator team of Philip and Erin Stead.

From now through June 27, Kohl’s customers who purchase books or plush items for $5 will see the entire net profit of their purchase used to support children’s health and education initiatives nationwide.

Youngstown, Ohio -- The Picture People will open new studios in four Cafaro malls, according to the Youngstown, Ohio-based mall owner. The studios, which range in size from 1,800 sq. ft. to 2,700 sq. ft., will open by late May in Eastwood Mall (Niles, Ohio), Governor’s Square Mall (Clarksville, Tennessee), Huntington Mall (Barboursville, West Virginia) and Kentucky Oaks Mall (Paducah, Kentucky). In each case, this will be the first location for The Picture People in those respective states.

For some retailers, earthtones are the color palette of today; for others, bright white sets merchandise off to perfection. Meet Brian Foster of Paint Folks as he discusses trends in paint colors and how his company offers more than just paint.  
 

New technology innovations pop up in retail all the time. The Amazon Dash button made a splash on April Fools Day, and before the end of the month Apple Watch will offer consumers a whole new way to engage retailers.

Every time a new retail technology innovation rears its head, pundits proclaim that the whole consumer-retailer relationship will be instantly re-invented. And the relationship between consumers and retailers has changed dramatically since the introduction of e-commerce 20 years ago.

Lowe's outlined its progress in meeting its sustainability objectives in its 2014 Social Responsibility Report.

Saks Off 5th is joining the likes of Nordstrom Rack, Marshalls and Old Navy as the newest tenant at a Southern California shopping center that serves by value conscious residents of a community synonymous with celebrity and glamour.

Despite not having any stores in or near St. Louis, Academy Sports + Outdoors has inked a multi-year brand building deal with the Cardinals that is sure to have fans of the popular hometown baseball team scratching their heads.