Marketing Tactics

A record number of openings in 2014 pushed 99 Cents Only close to the 400 unit mark, but the rapid pace of expansion did not translate to profitability during what the company called a transformative year.

Canton, Mass. – Dunkin’ Donuts has signed a multi-unit store development agreement with new franchise group Legacy Concepts LLC to develop 10 new restaurants in Minneapolis and the surrounding areas of Bloomington, Edina, Eden Prairie and the communities west of the metro area. The first restaurant is planned to open by the end of 2015.

When the Special Olympics get underway in late July in Los Angeles, a major awareness effort and hefty donation from Toys “R” Us will make a powerful contribution.

The retailer spent the past two months executing a broad-based campaign in stores and online to benefit the Special Olympics, which raised more than $4 million as well as awareness of an event in which roughly 7,000 athletes will participate.

New York – Digital purchasing has not displaced paper money, and digital discounts have apparently not yet displaced paper coupons. Seventy percent of consumer packaged goods coupon users still use print-based coupons such as those in free standing inserts (FSI), according to a study from GfK Custom Research and News America Marketing. 

The 50th Annual Academy of Country Music Awards show is April 19 and video and e-commerce retailer QVC has aligned itself with the event through a range of merchandising and live broadcast initiatives.

H&M gave new meaning to the phrase “pop-up store” with a merchandising initiative at its Times Square location focused on conscious commerce.

The retailer, which operates 3,100 stores worldwide, chose the New York flagship location as the launch point for its H&M Conscious Exclusive Collection and the opening of its Conscious Pop-Up Store. On hand for the opening were actress Olivia Wilde and Barbara Burchfield of Conscious Commerce.

Seattle – Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ. The Rival Results Index (RRI) for High-end Department Stores scored 12 department stores based on their social media performance during first quarter 2015. Macy’s followed Nordstrom in the overall rankings, with Harrods (London), Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman rounding out the top five.

Some of the biggest names in retail soon will be honored in the nation’s capital when the U.S. Environmental Protection Agency and the Department of Energy host an annual event to recognize Energy Star Partners of the Year.

Among this year’s award recipients are Home Depot, Sears, Best Buy, Kroger, Kohl’s, Food Lion, Staples and JCPenney. The eight retailers are among 128 total companies being honored as Energy Star Partners of the Year from the roughly 16,000 companies who partner with EPA on the broad-based energy efficiency program.