ShopKo looks to offer styling advice on new fashion blog

Green Bay, Wis. — Shopko launched on Thursday its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and Shopko.com, and illustrates how to pull everything together.



The fashion blog at trendspire.shopko.com is updated weekly and a video, with a sneak peek of just some of the outfits, can be found here. Even more inspiration and information will be on Shopko's Facebook, Pinterest and Instagram pages.



In stores, merchandise is grouped to create an easy shopping experience. Overhead signs show complete ensembles, and shoppers can take an in-store handout for reference.



"Women want to feel confident in their fashion choices and get a great value at the same time. We're thrilled to introduce TREND.spire as a way to provide styling inspiration using the on-trend merchandise Shopko carries," said Jill Soltau, president and CMO. "Fashion is an attitude, not an age, and we're proud of the relevant merchandise we offer our customers. Both new and long-time customers will be thrilled with the variety of on-trend looks available at Shopko and will appreciate a little guidance to pull her perfect look together. All at a great value that our customers expect from Shopko."