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Study: Only 2% of products posted on social commerce sites


San Francisco - Only 1.7% of products are posted on social commerce properties. In addition, according to the Search and Social Commerce Index from predictive media optimization technology Kenshoo and semantic advertising company DataPop, even among products in their most popular product categories, retailers post only 7.2% of their products via social commerce.

Seventy percent of retailers fail to align the copy in their social posts with what consumers care about most when discovering new brands and products. However, the study of more than three million published products from more than 40 retailers shows that 42% of marketers already leverage social commerce. Product listing ads and search continue to drive more than half of all site traffic for retailers, but social commerce sites, including Pinterest, Polyvore, Houzz and Wanelo, are driving big gains in traffic and sales for retailers.

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