A whole new way to experience chocolate

Retailers looking for ways to enhance the customer experience could learn from a new attraction at Hershey’s Chocolate World.

This summer, guests at Hershey’s Chocolate World will be treated to a delicious new Chocolate Tasting Experience, find their favorites in Hershey’s Largest Candy Store and mix their favorites at the new Amazing Candy Machine.

In the new Chocolate Tasting Experience, guests can immerse themselves in the flavorful world of chocolate tasting.

Filled with the sights, sounds and smells of chocolate, a Hershey tasting expert shows guests how to engage all senses to taste chocolates — from smooth milk to decadent dark and varieties in between.

Using electronic tablets at their tasting tables, guests will be able to vote and see in real time what flavor nodes other guests are experiencing during each chocolate sample. Guests of all ages can hone their chocolate tasting skills in this new attraction.

At the Amazing Candy Machine, guests can now customize their perfect mix of Hershey’s candy.With 15 sweet selections to choose from, guests can mix-and-match different candy to fill their containers with their Hershey’s favorites creating their very own amazing assortment.

Finally, Hershey’s Largest Candy Store has transformed into a vibrant and contemporary shopping experience as the leading destination for all Hershey candy. Hershey’s, Reese’s and Hershey’s Kisses brands have been highlighted with their own unique sections featuring these three iconic brands from the Hershey Company.

Hershey’s Chocolate World is located in Hershey, Pa.