Dr Pepper celebrates Hispanic youth culture

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour.

The PJ VIP Tour, which pavesthe way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16,will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

"The Premios Juventud VIP Tour is an exciting opportunity for fans throughout the country to see their favorite artists perform live," said Alberto Ciurana, president of programming and content for Univision Communications Inc. "Univision is thrilled to partner with Dr Pepper and McDonald's to bring this musical event to life in cities across the U.S."

The schedule and lineup for the PJ VIP Tour presented by Dr Pepper, with official sponsor McDonald's, is as follows:

• Miami. Friday, June 5. FARRUKO.

• Los Angeles. Thursday, June 11. KEVIN ORTIZ and ADRIEL FAVELA.

• San Jose. Thursday, June 18. LUIS CORONEL.

• Houston. Thursday, June 25. NOEL TORRES.

• Chicago. Thursday, July 9. LUIS CORONEL.

"Seven years ago, we set out to celebrate Hispanic youth by connecting fans, artists and brands in the spirit of the Premios Juventud Awards, and thanks to our sponsors and fans across the country that is exactly what we have achieved with the PJ VIP Tour," said Nelson Albareda, president of Eventus. "Eventus and Univision continue to bring the hottest young artists face to face with their fans, and this year we are excited to bring the tour to San Jose and the northern California region for the first time as we expand the experience."

Premios Juventud is Univision Network's biggest youth awards show celebrating music, sports, fashion, movies and pop culture. The 2014 edition set ratings ablaze, delivering an average audience of 4.3 million.

"Premios Juventud" was also the No. 1 program on all of television on this night among younger, 18-34 and 12-34 viewers.