Coca-Cola to give $1 for every video share of Olympic song

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles.

The company has assembled a star-studded team to record a song for the games called “Reach Up,” which will be featured on Coke's social media channels. The song features rock band O.A.R., recording artist Cody Simpson, Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down syndrome who became a viral sensation earlier this year.

“In all our lives, we’ve been touched by somebody who may not have been born with all the opportunities we were. At the end of the day, we are all doing the exact same thing - trying to appreciate this daily life that we’re given,” said Marc Roberge, lead singer of O.A.R. “I feel like the lucky one, being able to spend time and learn from two incredible individuals - Madison and Bree - involved with Coca-Cola for something as special and as important as the Special Olympics World Games. ‘Reach Up’ is an anthem. I want people to hear it and feel like they can do anything.”

Coca-Cola will donate one dollar – up to $100,000 – to Special Olympics for every “Reach Up” video share using the hashtag leading up to the World Games. Fans can listen to “Reach Up” on Spotify and learn more about the musicians’ story on Coca-Cola Journey.

The Coca-Cola Company is the founding partner and global sponsor of Special Olympics, the world’s largest health and sports organization dedicated to people with intellectual disabilities.