Nordstrom does Instagram—on the roof

Seattle —Ever wondered what a 15-story-tall Instagram post would look like? Well, thanks to Nordstrom, the wait is over.

The department store retailer installed a gigantic 3D installation on the roof of of its downtown Seattle flagship to mark the beginning of its annual anniversary sale. The installation is designed to resemble a screenshot of a leopard-print dress (specifically, a 55-ft. re-creation of a Leith dress) in an Instagram feed.

Good corporate citizen that it is, Nordstrom willrepurpose all the materials used in the installation by donating everything to Goodwill, which plans to turn the giant dress into more than 1,000 shopping bags for their clientele.