Graham’s sparkles with help from Amerlux

Dubuque, Iowa —A family-owned, fourth-generation fashion retailer located in Dubuque, Iowa, is using state-of-the-art LED lighting.

Graham's Style Store has updated its ambience and added a big dash of sparkle with the help of new lighting from Amerlux.

"Our clothes didn't change, our lighting did," explained Ben Graham of Graham's Style Store. "We redesigned Graham's to entice a whole new generation.”

With gallery-quality lighting at the top of his list, Graham selected Amerlux Lighting Solutions’ new Hornet LED system.

“Our selling floors now pop with color!,” Graham said. “Subtle pinstripes, patterns and textures come alive as if to say: 'Try me! Buy me! Take me home!’"

Amerlux Lighting specialists studied Graham's history, customers, successes, challenges, and future goals. The company interviewed key stakeholders, arriving at a lighting system that combines the power, aesthetics, crisp colors and streamlined good looks of the Hornet HP Horizontal LED and Hornet HP LED.