RetailMeNot forms mobile marketing alliance

Digital promotions platform RetailMeNot has found a new partner to provide retailers with enhanced marketing analytics.

RetailMeNot's strategic alliance with Placed will allow RetailMeNot's retail partners to apply tested and proven attribution insights. The results will help partners better understand their return on investment on mobile-based in-store marketing campaigns active within the RetailMeNot app.As consumers continue to use multiple devices in the path to purchase and 90% of all shopping still occurs in-store, it's more obvious than ever that the marketing channel of influence presents a consistent challenge to retailers.

"This partnership signals to our retail partners that we value the importance of proving RetailMeNot's ability to drive offline action, and we can do that through a well-known and accepted methodology conducted by Placed," said Michael Magaro, senior vice president, corporate development, RetailMeNot, Inc. "Retailers are realizing that their digital marketing spend generates a more significant return when they run promotions through RetailMeNot."

Through a robust double opt-in panel-based methodology, Placed provides retailers the most complete understanding of what consumers do in the physical world, transforming that information into actionable insights. Placed's technology directly measures the impact of promotions through a combination of smartphone features including location, explicit user surveys and other big data principles to ensure highly accurate results that index real-world shopping paths and consumer behaviors.

The in-store shopping environment has become a more robust part of RetailMeNot's digital promotions capability. In fact, a recent study shows that the company's mobile channel is one of the top five places consumers begin their shopping experience before visiting a store. RetailMeNot also won a Webby Award in 2015 in which it was voted "Best Shopping App."



"Placed is excited to partner with an innovative leader like RetailMeNot, who is using digital channels like their website and mobile app to evolve retail promotions," said David Shim, founder and CEO, Placed. "We look forward to being a trusted option for retailers on RetailMeNot who are interested in better understanding what drivers in their marketing campaigns—especially in a mobile world—are helping them most effectively drive shoppers into their stores."