Groupon to deliver new service with its newest deal

Chicago –It appears that Groupon will soon be delivering a whole new service to its customers.

The online discount provider has acquired OrderUp, an on-demand online and mobile food ordering and delivery service operating in nearly 40 markets across the United States.

Paired with Groupon’s approximately 25 million active North America customers, the deal creates an online and mobile food ordering marketplace of significant size and scale.

Founded in 2009, OrderUp serves metropolitan areas such as Baltimore and Denver, and markets with large student populations such as Bloomington, Indiana, Boulder,Colradoand State College, Pennsylvania.. OrderUp will continue to operate as a standalone brand with inventory cross-promotion through Groupon’s marketplace and merchant pages. The company will maintain its current Baltimore headquarters.

“Online food ordering and delivery represents an untapped opportunity for Groupon and serves as a natural extension of our local marketplace,” said Groupon CEO Eric Lefkofsky. “The potential in delivery and takeout is apparent -- especially with the growth of mobile -- and OrderUp’s operational ability, coupled with Groupon’s engaged customer and merchant base, bring tremendous scale to the space.”

Financial details were not disclosed.