Marketing Tactics

New York -- Tiger, the Danish discount chain known for its low prices and design emphasis, is entering the United States, opening a 5,000-sq.-ft. flagship in May, in New York City.

Tiger stores offer a quirky, ever-changing selection of exclusive products across a wide variety of categories, including home, toys, hobby, party, snacks, electronics, gadgets, fashion accessories and seasonal. The majority of its products, roughly half of which are designed in house, sell for $10 or less.

New York -- Enrollment levels in consumer loyalty programs have reached an all-time according to the 2015 Bond Brand Loyalty Report. The fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Cincinnati – The Kroger Co. is reportedly planning to close and rebrand some stores operating under the Harris-Teeter banner in Tennessee. According to the Nashville Tennesseean, Kroger will close four Harris-Teeter stores it operates in Nashville by June 2015.

Three of those stores will reopen under the Kroger banner. Kroger previously closed a Harris-Teeter location in Nashville, but has not yet rebranded any Harris-Teeter stores. Kroger purchased the Harris-Teeter grocery chain for $2.4 billion in January 2014.
 

Jackson, Miss. – Newk’s Eatery is planning franchise growth in new markets stretching across the South. Expansion will occur in markets including Savannah, Georgia and Orlando, Florida, to Lubbock and Midland-Odessa, Texas, with Washington, D.C, Richmond and Norfolk/Virginia Beach, Virginia, Indianapolis, St. Louis and Oklahoma City in between.

Boston - Americans are more likely to subscribe to Amazon Prime for free two- day shipping than for Prime Instant Video, and in the U.S. when they do subscribe, are more likely to use Netflix than Prime Instant Video. According to a new study from global intelligence firm Strategy Analytics, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

Staples is getting into the “Shark Tank” to attract more small business owners to its stores by teaming up with ABC’s popular TV show.

The retailer will sponsor debut products from inventors on ABC’s “Shark Tank” television show and on Staples.com and in select Staples stores. The successful entrepreneurs behind the products will be featured during three episodes of ABC’s “Shark Tank” starting April 10.

More and more consumers are motivated by loyalty programs than ever before, according to the 2015 Bond Brand Loyalty Report.

Bond Brand Loyalty’s fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Best Buy is strengthening its commitment to educating Canadian kids about technology with the launch of a Geek Squad Academy.

Japan’s largest eyewear brand is opening its first U.S. flagship store in California with a unique, gallery-like setting designed by San Francisco architecture firm Kwan Henmi.

Shoppers at JINS will be able to choose trendy, customized eyeglass styles for each face and personality with affordable prices ranging from $60 to $120, including high-quality aspheric lenses.

Boston -- The Boston Marathon is getting its very own permanent store — and it will be located just steps from the finish line, on Boylston Street. The 2,000-sq.-ft. shop, dubbed Boston Marathon Run Base, is operated by athletic footwear giant Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, in partnership with Marathon Sports.