Macy's gets intimate with Heidi Klum

Macy’s Inc. is teaming up with a former Victoria’s Secret Angel to develop a new line of contemporary bras and panties designed to appeal to women who are looking for the "perfect fit and shape."

The HEIDI by Heidi Klum line will be available exclusively at Macy’s stores and on macys.com in the U.S., offering four bra and panty styles with a variety of options for look and fit. The line designed by the host of “Project Runway” and creative director of lingerie group Bendon’s flagship collection will range in price from $12 to $44. Its styles are designed to provide support and style for wear with all types of apparel while providing comfort and unique details to make women feel great.

HEIDI by Heidi Klum offers the ultimate selection of lingerie styles every woman should have in her closet,” Klum said in a release announcing the line.

The line’s 30 pieces are now available in a variety of sizes at more than 100 Macy’s stores nationwide and on macys.com. The HEIDI line is the latest celebrity clothing line from Macy's, following on successful campaigns with pop singer Madonna and her daughter Lourdes and Latina singer Thalia Sodi, as well as a Marilyn Monroe-inspired collection.

Macy’s operates about 885 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet and Bluemercury, as well as macys.com, bloomingdales.com and bluemercury.com.