Marketing Tactics

An unusual and dramatically-lit exterior adds to the excitement at Jordan’s Furniture’s new store in New Haven, Connecticut. It also signals to passers-by that Jordan’s is not your typical furniture store — not by a longshot.

Amazon will be promoting its growing portfolio of original content available to Prime members on 20,000 movies screens after reaching a multi-year agreement with National CineMedia.

Buoyed by strong holiday sales, Express reported impressive results for its fourth quarter as the company’s turnaround remained on track. The chain issued an upbeat earnings forecast for the full year.

The specialty retailer reported better-than-expected net income of $56.1 million, or 67 cents per share compared to $41.8 million, or 49 cents per share, in the year-ago period.

Photo: Frankie Grande, Rachel Smith, and Lyndsey Rodrigues host Style Code Live, Amazon's first, daily live show.

Whole Foods Market has partnered with national solar providers NRG and SolarCity to substantially increase the number of rooftop solar units on the company’s U.S. stores.

The retailer aims to install up to 100 additional solar rooftop units on its stores. If the goal is reached, the project has potential to be among the 25 largest commercial rooftop solar installations in the country.

Lululemon athletica and Athleta, a subsidiary of Gap Inc., are not new concepts. But they are part of one of fashion’s hottest trends: “athleisure.”

Specializing in trendy activewear designed for the gym and beyond, athleisure concepts are finding their way into all kinds of shopping destinations — giving lululemon and Athleta increasing competition. Here’s a rundown of some other retailers currently in the game:

If you’re after a hot tenant, look no further than food.

From food trucks to high-end restaurants and everything in between, dining has never been more essential to the shopping center experience. “E-commerce has made it more important for retail centers to enhance the experience,” said Terry Montesi, CEO, Trademark Property Co. “And food works great with retail.”

Without light, design doesn’t exist and cannot be seen or experienced. Increasingly, light goes beyond pure function, performing an aesthetic role in assuming center stage. Much of this enhanced role is a by-product of almost limitless possibilities in its placement or flexibility, changeability and even practicality of using light sources in places and ways that were previously inconceivable.

Starbucks is giving customers a front-row seat on the famed Las Vegas Strip.

The coffee giant has opened a 3,200-sq.-ft. location in Grand Bazaar Shops at Bally’s Casino complex. The store is unusual in that, instead of the typical tables with chairs, it offers theatrical stadium seating (for 30 to 40 people) in the center of the store and surrounding bench seating.

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.